Social Network Marketing in Businesses

Companies successful in social media marketing experience:

-Nylon

-Barkbox

-Pizzahut

Nylon

In 2005, Nylon was bought by Pennsylvania businessman Don Hellinger. The following spring, Nylon and MySpace collaborated on their first International Music issue, making it freely available online for a time. Nylon TV was launched in 2006 with the creation of its own YouTube channel, and by 2014 gained 62 thousand subscribers and 62 million cumulative views. Nylon partnered with MySpace in 2006 for its annual June/July music issue. None months later the magazine became generally available online in digital form in March 2007. Nylon released their June/July International Music and MySpace issue online for free viewing. Marvin Scott Jarrett's Editor's Letter described it as a collaboration with MySpace, focusing on eight music and style mecca cities around the world, featuring the White Stripes on the cover, as selected by Nylon's MySpace fans. 

Nylon joined with Facebook in 2012 for its June/July music issue. 2012 also brought a Summer Music Tour, featuring Neon Trees, and sponsored by Starbucks. America's Next Top Model announced that Nylon would be its media partner for the show's 19th cycle. 

Nylon has established a material social media presence. By early 2014, Nylon was active on Instagram, had over 700,000 Twitter followers, and a million Facebook fans. 

A copy of Nylon Magazine

Nylon has proven themselves to be one of the few successful companies who have successfully teamed up with social networking sites to be able to influence the masses with their pop-culture identity and such.

Barkbox

Prehype partnered with Matt Meeker and Carly Strife in September 2011 to develop a new business called BarkBox. The Prehype incubated business is a subscription service that delivers monthly boxes of dog products to pet owners. With a model similar to Birchbox, BarkBox collaborates with local vendors to provide products like treats, accessories, and gadgets.

An example of a Barkbox Social Networking site promotion: 

Be sure to check out The BarkPost, The Puppy Feed, our Facebook page, our Instagram, and Twitteraccount for goofy dog pictures, heartwarming videos, and anything else we dream up!

Sending BarkBox your pup pic may get you featured on the BarkBox website, Facebook/Twitter/Instagram page or another social media site. Your pup may just be an internet sensation!

P.S. Pics tagged with #barkbox may be featured on our website, the Puppy Feed, FB/Twitter/Instagram page or BarkPost newsletter.

Barkbox promotes their company through advertorials through popular dogs on Social Networking sites, and makes it a point to send their products through to the celebrity dogs such that their products are made known their products to pet owners.

Pizzahut

-The potential of Cyber Monday spans beyond traditional retailers, and Pizza Hut saw this opportunity. Using social media to share a special 20% off promotion, the digital team at Pizza Hut is taking advantage of the increase in online traffic to show customers that ordering online at PizzaHut.com has a lot of great benefits.

-Pizza Hut is utilising augmented reality technology and a large social media campaign to help reintroduce its Cheesy Bites pizza in the US, as part of partnership with the upcoming Teenage Mutant Ninja Turtles film.
-The social media campaign will involve both a hashtag promotion where Twitter and Instagram users are offered an opportunity to win gift cards and other prizes, and an online video teaching fans how to cut pizza the ‘turtle way’. Fans will be able to request their pizza cut ‘Katana style’, into four large slices, when ordering, to draw a closer experience to the film.

In addition, Pizzahut also uses Twitter as a platform to favourite and retweet humourous tweets affliliated to Pizza to give off a good impression to their followers and to retain a positive image.

However, not all businesses that have made use of the social media strategy have been successful with examples such as .....

1) Strip club chain Spearmint Rhino's Melbourne team thought they'd be naughty and have Facebook users guess whose baby picture they uploaded. It didn't take long for users to look at the VHS sceenshot's time stamp and realize that the future stripper was now only 14 years old. Spearmint Rhino "liked" its own post.

Read more: http://www.businessinsider.com/10-worst-social-media-marketing-fails-of-2013-2013-11?op=1#ixzz3DAvyDzh7

2)Kmart was excited to reveal they would be open earlier than ever this Thanksgiving and would stay open through all of Black Friday. So when customers complained about the ethics of the decision, a stumbling Kmart social team responded with over 100 caveman-like statements.

Read more: http://www.businessinsider.com/10-worst-social-media-marketing-fails-of-2013-2013-11?op=1#ixzz3DAwNVGd7

3) Few things hurt a brand more than an accusation of racism. So even though it's impossible to tell if this tweet from Home Depot was indeed racist or simply stupid, the fact that the Twittersphere was up in arms over it made corporate delete the tweet, apologize for two days, and fire the social media agency responsible.

Read more: http://www.businessinsider.com/10-worst-social-media-marketing-fails-of-2013-2013-11?op=1#ixzz3DAwpq5Xu

As such, we all know that not every companies that make use of the social media strategy are always successful, with brains, they said, comes with great power.

The social media marketing strategy is very powerful when it comes to advertising for businesses, however, with the proper strategy then can one be able to successfully promote their businesses and that even such, proper proposals and plans need to be drafted and modified before launching their campaigns online.