-Reach
-Acessibility
-Usability
-Recency
-Performance
Firstly, what is Social Media?
-Social Media describes the online technologies and practices that people use to share opinion, insights, experiences and perspectives with each other.
Participatory online media where news, photos, videos and podcasts are made public via social media websites through submission. Normally accompanied with a voting process to make media items become popular.
Such a company that uses Social Media successfully to promote their business would be ASOS, an online shopping website which makes use of social networking sites such as Twitter, Facebook and Instagram to update their collections and new seasons, as well as announcing their promotion codes and such.
ASOS is streets ahead of the competition in many aspects of ecommerce, so it’s no surprise that it was quick to see the potential in social media marketing.
It has won numerous awards for its social strategy and clocked up millions of fans and followers in the process.
I’ve previously looked at how Walmart and Tesco use the major social networks, so thought it would be useful to shift the focus onto one of the world’s most innovative social brands.
So here is a quick look at how ASOS uses Facebook, Twitter, Pinterest and Google+...
ASOS is one of the most popular UK retail brands on Facebook, with 2.2m fans compared to Topshop’s 3.1m and New Look’s 1.9m.
As with Walmart, ASOS posts two or three visual updates per day, including on weekends.
More information can be found from this site:
https://econsultancy.com/blog/62038-how-asos-uses-facebook-twitter-pinterest-and-google#i.k1gp3hnmze12q3
More and more companies these days are making use of Social Networking Sites to promote their businesses, such as Zalora in Singapore, Taobao in China and Etc.
More and more companies these days are making use of Social Networking Sites to promote their businesses, such as Zalora in Singapore, Taobao in China and Etc.
Internet usage is sky-rocketing throughout the Asia-Pacific region, obviously making the growth of social media the fastest in the world, as you’ll see, it’s not all about Facebook, but it still leads the way across the region, at least for now. This is a nice collective Infographic from Burson-Marsteller.
The social media statistics cover the most popular social networks in Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam at a top level, but also lists a few basic internet statistics per country, like the total number of people connected to the internet and the top 5 visited website.
The social media statistics cover the most popular social networks in Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam at a top level, but also lists a few basic internet statistics per country, like the total number of people connected to the internet and the top 5 visited website.
However, Social Networking Sites are rarely used in China, as they have banned Google and Facebook and other popular websites in other Asian countries are frequently visited by netizens. They have their own social networking sites such as Weibo, QQ which are the equivalents of Facebook and Twitter.
In a nutshell, Social Networking sites have proven themselves to be extremely powerful in today's society, as well as the amount of influence they have in our modern world, who's to say what would be the future of our generations?
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